Key Features

Creator Identification and Key Delivery

Inserting search into Woovit’s header now suggests the feature as a core tool for Publishers. Coupled with a new search engine results page, we then implemented Proactive Offers, allowing Publishers to push their promotional opportunities straight to creators’ Woovit feeds rather than their inboxes. No more emails!

To keep users engaged with search, I designed Creator Profiles— pages dedicated in expediting publishers’ vetting time. In addition to pulling videos from YouTube, Twitch, and Mixer’s APIs, these pages allow creators to customize their biography, add additional social media accounts, and even make their location and email public for future business opportunities.

Transforming Accounts into Collaborative Organizations

While single-user publisher accounts satisfied Indie studios with small teams, we soon discovered prospective AAA studios and video game agencies needed something more collaborative. With team members siloed to different projects, it did not make sense for large studios to have just one person in charge of multiple promotional campaigns. A prime example was Paradox Interactive, a Woovit friendly boasting over a dozen game franchises, 6+ line teams, and an army of marketing and PR pros.

To better accommodate large teams, I designed the core functionality of Woovit’s new Team plan. Loaded with supplemental project management tools, publishers can invite members to an organization, set tiered admin controls, assign campaign notifications, and much more. Tying the experience together, a new username dropdown frames users as members of an organization.

Upload and Manage Codes at Scale

In order to manage campaign codes in the past, publishers were required to go back to Woovit’s campaign creator. With only two features present (upload and delete all), publishers for example had to re-upload their entire depository if even one faulty code was reported.  An awkward and ultimately archaic experience, I subsequently redesigned the Codes tab so publishers can better manage their codes at scale.

Instead of being a veiled depository, the new design supports a transparent layout for adding, deleting, and exporting codes in bulk. Through a dedicated search bar, publishers can pull individual codes instead of parsing through an entire library. If a publisher prefers the latter, I included three filters (All, Sent, and Available) to help shorten their spreadsheets— along with their time.

Real-time Updates Through Activity Feeds

As Woovit sought to empower publishers with new tools for collaboration and project management, the team knew the platform’s growing complexity demanded some form of campaign tracking. Especially for new users and disorganized teams, any time saved through automation would be spent inevitably on monitoring and record keeping.
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To better measure campaign performance, I designed Activity Feeds to help publishers quickly identify campaign updates— video deliveries, uploaded codes, troubleshooting requests, and more. Activity Feeds also track internal actions (highlighted in blue) so hands-off users can quickly get up to speed.

Customizable Campaign Widgets

Crafting customizable widgets that advertised campaign offers required me to come up with a consistent design pattern that retained Woovit’s distinct branding when reconfigured. After several iterations, the final widget design establishes visual hierarchy with actions at the top, content in the center, and qualifications at the bottom.

In terms of the new Widget tab, publishers can seamlessly adjust their campaign widget’s width, height, theme, and publisher picture through an in-window preview. For even greater convenience, the widget’s HTML link automatically updates as configurations become adjusted.​